Financial Clarity for Expats and Globally Mobile Talent

Reduce financial friction, cut admin, and get productive faster in the new country with secure, Tax-treaty aware guidance.

OUR STORY

Managing Cross-Border Finances should not be this Hard

We became entrepreneurs by accident after living the mess ourselves. Every move meant new bank accounts, new tax rules, and forms no one warned us about. We felt the constant stress, the late nights, and the sense that financial systems weren’t built for people with lives across borders.

So we left comfortable roles to build Aequify, a platform designed specifically for relocating employees and expats. One place to connect accounts across countries, understand the tax impact, and share clean, compliant data with advisors. Moving should be exciting, not financially intimidating.

OUR MISSION

Aequify exists to Simplify Cross-Border Finances for Expats and Relocating Employees.

OUR PRINCIPLES

How we make decisions

Customer trust is the highest priority

We champion expats and the teams who support them. We work backward from real problems and build simple, helpful solutions. Privacy and security are part of the product, not an after thought.

Speed of execution matters

We move fast with guardrails. We ship small, end-to-end slices, watch results, and iterate. If a decision is reversible, we make it quickly; if it isn’t, we do the homework and de-risk it. Progress today beats perfection someday.

Think big, start small

We challenge the status quo and aim high, then earn our way there with steps customers can feel now. We prove value with the smallest complete experience, scale what works, and cut what doesn’t.

Ownership across borders

We own the experience end to end even when partners or third parties are in the loop. We leverage great solutions, but if something breaks for the user, it’s ours to fix and follow through.

OUR TEAM

Expats passionate about cross-border finances

Puneet Gupta

Founder & CEO

I’ve lived across three continents, and every move brought the same headache: new banks, new tax rules, and no clear steps. There wasn’t a tool for cross-border life; That’s why I’m building Aequify so expats and relocating employees get simple, trusted help before, during, and after the move.

Saksham Saini

Founding Engineer

I learned the hard way that your personal finances don't move as easily as you do. After experiencing the same confusion more than once, I decided to fix it. Aequify is my way of turning that pain into calm, clear guidance for others.

Pranav Kotwal

Founding Engineer

I turned down a relocation when no one could clearly explain my cross-border finances - taxes, investments, take-home pay. That moment fuels my work at Aequify: giving expats simple, trustworthy answers so every global citizen has financial equality.

OUR PARTNERSHIPS

Growing support network to help expats and relocating employees

Tax Fairness for Americans Abroad

We have partnered with TFFAA (Tax Fairness for Americans Abroad) to help more Americans living abroad. Our missions are aligned: bring financial fairness to global citizens, simplify life today, and advocate for a better system tomorrow. TFFAA members get 20% discount on annual subscription. Read our blog.